Table of Contents

The Complete Idiot’s Guide to Crowdsourcing

by Aliza Sherman

Table of Contents

Introduction

How the book is broken down and how it can help you run successful crowdsourcing campaigns. 

 

Part One:

Crowdsourcing Your Way to Results

 

Chapter 1

Crowdsourcing Gets Things Done

 

A Brief History of Crowdsourcing

Ways to Crowdsource

Communities of Crowdsourcing

How Does Crowdsourcing Happen?

The Upsides of Crowdsourcing

Potential Pitfalls Sourcing Crowds

Crowdsourcing Applications

Crowds For Work

Crowds For Input

Crowds For Organizing

The “Co-Creation” Debate

Power in Numbers

 

Chapter 2

The Psychology of Crowds

 

The Brains of Crowds

Who’s Your Crowd?

Why People Sign On

Generate Income

Build a Portfolio

Work Virtually

Overcome Limitations

What Crowds Expect

Incentives for Crowds

Monetary Motivation

In-kind Consideration

Reputation Enhancement

Understand Crowd Influence

 

Chapter 3

Define Your Projects

 

Let’s Get started

Specify Your Goals

Clear Objectives Rule

Break Down Your Tasks

Crunch The Numbers

Costs of Traditional Labor

Opportunity Costs

Cost of Not Doing It

Envision Your Outcome

Confirm You Should Crowdsource

Manage Your Expectations

Short and Long-Term Success

Pick Your Crowdsourcing Solutions

The Right Companies and Sites

Fee-based Versus Free Sites

Quality Assurance Controls

Projects You Shouldn’t Crowdsource

 

Chapter 4

Do-It-Yourself Crowdsourcing

 

Your Do-It-Yourself Toolkit

Using Forms and Spreadsheets

Using Surveys and Polls

Using Databases

Leveraging a Crowd

Crowd Response Rates

Places to Crowdsource

Web-Based Online Communities

Social Networks

Collaborative Spaces

Execute Your Process

Map Out Your Steps

Set Up Your Tools

Gather a Crowd

Manage Your Crowd

Analyze the Results

 

 Chapter 5

Outsourcing Your Crowdsourcing

 

When It’s Time to Outsource

Who Provides Crowdsourcing Services?

When Not to Outsource

Costs of Outsourced Crowdsourcing

Partner With the Contractor

Define Everyone’s Roles

Get a Clear Process

Maintain High Level Oversight

Assess the Results

 

Part Two:

Crowdsourcing for Feedback and Input

 

Chapter 6

Build a Private Crowdsourcing Community

 

Managing Online Communities

Online Communities as Gardens

Liabilities and Legal Headaches

Policing Crowds

Resource and Time Drain

Plan Your Crowd Community

Establish a Community Purpose

Set Community Guidelines

Provide Terms of Use

Privacy and Security Policies

Community Building Tools

Using Ning

Using Google Groups

Using Grouply

Other Community-Building Platforms

Leverage Your Crowd Community

Invite Others to Join

Spur Community Participation

Crowdsourcing Conversations

Crowdsourcing Etiquette

When the Size Isn’t Right

 

Chapter 7

New Product Development

 

Crowdsource Product Input

When to Ask for Input

Improve Existing Products

Source New Product Ideas

Examples of Crowdsourced Products

Crowdsourcing Goods

Crowdsourcing Services

Try an Idea Generation Site

Social Product Development

Social Idea Generation

Put Customer Input to Use

Legal Issues of Ownership

Creators as Marketors

Customers as Creators

 

Chapter 8

Employee Crowdsourcing Communities

 

Your Employees as Your Crowd

Reach Out Securely

Reach Virtual Workers

What to Crowdsourcing Internally

Company-wide Crowdsourcing Toolkit

Collaborative Workspaces

Real-Time Communications Tools

In-House Surveys and Polls

Create a “Safe” Space

Avoid “Groupthink”

Foster Inhouse Crowd Collaboration

Sharing Outcomes

Empower Your Team

 

Chapter 9

Going to Crowds for Answers

 

When Crowd Answers Count

Craft the Right Question

Sample Question Formats

Caveats to Crowdsourcing Answers

Tools for Sourcing Answers

Free General Answer Sites

Fee-Based General Answer Sites

Niche and Vetted Answer Sites

Problem-Solving Crowds

Open Innovation Service Providers

Self-Service Open Innovation

Evaluate the Outcomes

 

Part Three:

Crowdsourcing on Social Networks

 

Chapter 10

Accessing Crowds in Social Networks

 

Social Networking Dynamics

Crowdsourcing in Social Networks

What Social Networks Do You Need?

Communicating with Your Crowd

Picking Your Social Network

Useful Social Network Features

Facebook Pages

Facebook Groups

Twitter Accounts

LinkedIn Groups

Build a Smarter Presence

Attract Friends, Fans, Followers

Coax Input from Social Crowds

Extract Data from Social Networks

 

Chapter 11

Foster Crowds in Facebook

 

Facebook Pages or Groups?

Create your Facebook Page

Enhance Your Facebook Page

Add New Tabs to Pages

Add Polls to Pages

Add Custom Tabs to Pages

Talking With Your Facebook Crowd

Using the Wall

Using the Discussions Tab

Crowdsourcing on Facebook

Leverage Likes and Comments

Process Data from Facebook

Don’t Violate Facebook’s Rules

Manage Facebook by Mobile Device

 

Chapter 12

Tap into the Twitter Crowd

 

Twitter is Not Like Facebook

When to “Tweetsource”

Crowdsource the Twitterstream

Interpret the Twitterstream

Use Twitter for Fifteen Minutes

Build Your Twitter Following

Proper Tweeting Techniques

How to Craft Effective Tweets

How to Get Retweeted

Twitter-Related Tools

Gather Data via Twitter

Monitor and Manage Tweets

Track Hashtags

Manage Twitter on Mobile

Analyzing Twitter Data

 

Chapter 13

LinkedIn for the Professional Crowd

 

Benefits of Business-Minded Crowds

Set Up a Professional Presence

LinkedIn Premium Levels

Get Answers on LinkedIn

Target Your Question

Distribute Your Question

Publish LinkedIn Polls

How to Start a Poll

How to Distribute a Poll

Leverage LinkedIn Updates

Using LinkedIn Groups

Set Up a Group

Publicize Your Group

Mobilize Your Group

Manage LinkedIn Data

 

Part Four:

Harness Crowds for Work

 

Chapter 14

Get Crowds to Do Work

When Automation Won’t Work

Best Tasks for Crowdsourced Labor

Prepare and Submit Projects

List Discrete Tasks

Specify Skills Needed

Determine Preferred Outcomes

Crowdflower Pools Crowd Labor

How Crowdflower Works

Self-Service Through Crowdflower

Human Tasks on Mechanical Turk

Getting Started with Mechanical Turk

Launching Your Mechanical Turk Task

ClickWorker

Turning to ClickWorker

Working through ClickWorker

When Crowdsourcing Doesn’t Work

 

Chapter 15

Crowd Competitions

 

Hold a Competition for Results

Projects for Competitions

Try a Competition Site

Using CrowdSpring

Using Guerra-Creativa.com

Using SquadHelp.com

Using Prova.com

Set Up a Competition

Define Your Project

Set Up the Mechanics

Correspond with Submitters

Handle the Payment

Promote Your Competition

Competition Caveats

 

Chapter 16

Crowdsourcing Freelance Work and Consulting

 

Freelancer Marketplaces

Steps to Crowdsourcing Freelancers

Post a Project

Manage Bids or Resumes

Make Your Worker Selection

Manage Your Freelancer

Pay Your Virtual Worker

Agencies That Crowdsource

Working with Crowdtap

Workign with Poptent

Working with Tongal

Using Crowdtap

Consulting Firms That Crowdsource

Working with Chaordix

Working with Whinot

Getting Your Money’s Worth

 

Chapter 17

Crowds for Troubleshooting and Beta-Testing

 

Prepare for Crowd Testing

Define Your Needs

Specify Skills and Resources

Set Testing Criteria

Perform Objective Testing

Perform Subjective Testing

Find a Crowd of Testers

Website Usability Testing

Mobile Apps Testing

Software Testing

 

Chapter 18

Crowdcourced Customer Support

 

Learn From Your Crowd

Build FAQs with Crowd Input
Compile Common Questions

Source the Answers

Build Your FAQ

Get Customers to Help Customers

Crowdsourcing Customer Service

Managing Customer Support Communities

Crowdsourced Customer Feedback Tools

Handling Customer Crisis

 

Part Five:

More Ways to Crowdsource

 

Chapter 19

Pushing the Envelope

 

Crowdsourcing Miscellany

Translation from Crowds

Crowd-Powered Transcription

Keyword Optimization

Unusual Uses of Crowdsourcing

Tattoo Creation

Group Buying

Traffic Reporting

More Mobile Crowdsourcing

Corporate Crowdsourcing

Develop + Connect

MyStarbucks Idea

Innovate with Kraft

Dell IdeaStorm

General Electric’s Innovation Challenge

Applying the Crowdsourcing Model

 

Chapter 20

Fundraising from Crowds

 

Tapping Into Crowds for Fundraising

Articulate the Need

Sites for Crowdfunding

Peer-to-Peer Lending

Funding Individual Projects

For-Profit Funding

Sites to Support Causes

Using givezooks!

Using SocialWish

Using DonorsChoose

Managing the Money Pipeline

Relationships with Donors

 

 

Chapter 21

Organize for Crowd Action

 

Crowdsourcing Social Change

Civic Innovation Through Crowds

Give a Minute Empowers Residents

SeeClickFix Engages Citizens

Apps for Democracy Sources Citizens

Crowdsourcing Volunteers Through Sparked

Harnessing Global Crowd Power

Crowdsourcing Global Philanthropy

Tracking Protests with CrowdVoice

Crisis Support Using Ushahidi.com

Global Innovation on OneBillionMinds.com

Innovation Support Through Ennovent.com

Online Actions to Real Results

 

Appendix A: Glossary

Appendix B: Websites for crowdsourcing (Alpha order)

Appendix C: Sample documents.

 


 

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