Thank You for the #CrowdsourcingBook Tour Memories

I have so many people to thank for making my #CrowdsourcingBook Tour memorable – and possible. I don’t know where to begin.

illustration by my 5-year-old daughter

I thought I’d try to list everyone who I wanted to thank here on this blog, give public kudos to those people who did big things, small things and in between things to really make my two weeks on the road spectacular. So here goes…

Wine Sisterhood including Mary Ann Vangrin, Natalie Wassum and Terry Wheatley for support ranging from monetary to purchasing copies of my books to be handed out as gifts at events to providing wine for some of the book parties and hospitality in Napa.

uTest for monetary support and swag – great pens and cute little blue squeeze balls.

Aparna Vashsisht for dinner and letting me crash at her pad even as she was getting ready for a big trip.

The Daily Crowdsource and David Bratvold for helping co-host my San Diego book party and get the word out about my book.

Anita Cohen-Williams at MySearchGuru for co-hosting my San Diego book party, securing a cool venue, and receiving a ton of boxes of materials for my book tour. Thank you!

Eddie at VisionPulse for not just a cool venue in San Diego but for loading up the karaoke.

Lindsay Maines for letting me be a part of her first Women Create Media event and give away copies of my book at the last minute.

Danielle Smith, co-author of my next book – Mom, Incorporated – for being such an amazing person to work with and for helping me figure out how to fix a video snafu.

Scott Monty for the Ford Flex to drive from San Diego to LA.

Marla Schulman for her hospitality and help during my LA stay and helping with the LA event. And for the road trip!

Natalie Petouhoff and Social Media Club LA for hosting my LA party event. And thanks to the Microsoft Store Century City for a nifty location.

Lukas Biewald, Mollie Allick, Annie Leroux and the crew at CrowdFlower for the incredible space for a party and all the support leading up to the San Francisco event.

My good friends Elizabeth and Jon for letting me stay at their zen apartment while in the Bay Area.

The guys at VinTank including Paul Mabray, Clay Wallin and Evan Cover for hosting the swanky Napa book party.

My team including Sophie Shafter, Jenna Farelyn, Chelsea Duran, Angeles, Leslie, et. al. who worked behind the scenes to help this whole thing happen.

I know I’m forgetting a ton of people so please call me out on it, but also know, I do thank you from the bottom of my heart. I could not have done any of this without you.

This will be a living and breathing list as I continue to remember people and add to it…

Who do you have to thank today? Have you done it yet? 


Napa: #Crowdsourcing Book Event #4

My last #CrowdsourcingBook Tour event took place August 11 in Napa, co-hosted by VinTank and Wine Sisterhood. It was a great way to end my trip up the coast, connecting with colleagues, meeting new people, and getting another chance to talk about crowdsourcing principles and processes.

Here are a few photos from the event. (Note: the blurriness of photos has nothing to do with the wine!)

Thanks again to Wine Sisterhood for the wines and uTest for tour support and swag!

The Daily Crowdsource Interview with Aliza Sherman on Crowdsourcing

David Bratvold, founder of The Daily Crowdsource, interviewed Aliza Sherman about crowdsourcing during her #CrowdsourcingBook Tour.

Read more about crowdsourcing at The Daily Crowdsource.

Book Tour sponsored by The Daily Crowdsource, uTestWine Sisterhood, CrowdFlower, VinTank, MySearchGuru, and Social Media Club LA.

Scenes from LA: #Crowdsourcing Book Event #2

I was graciously hosted by Social Media Club LA at the Microsoft Store in Century City. SMCLA President Natalie Petouhoff interviewed me and went into the audience Oprah-style for additional Q&A on crowdsourcing. Here are a few photos from the event.

photo by Karen Woodward

Photo by Karen Woodward

Photo by SMCLA

Photo by SMCLA

Photo by Karen Woodward

Next stop…San Francisco with CrowdFlower!

Images from San Diego #Crowdsourcing Book Party

Had a blast at my first book party in San Diego hosted by The Daily Crowdsource and MySearchGuru. While I didn’t do a reading (who wants to hear a reading of a “How To” book?), the evening turned into a Karaoke party (all my fault). But what could be better?


and at the end of the night, the Karaoke singers and fans took a last photo…

Thank you Wine Sisterhood for the delicious wine enjoyed by all and the complimentary books which we gave away as gifts to attendees. And thank you to uTest for the swag (great pens!) and the support.




Kindness (Day 1: #CrowdsourcingBook Tour)

I thought as I wrote about my #crowdsourcingbook tour, I’d be keeping a diary simply of the day’s events as I worked my way from San Diego to Los Angeles to San Francisco, Napa and Oakland. But already something else is taking shape so I’m just going to go with it.

Today, I was struck by the kindness of others. It all started when I had lunch with a woman I’ve known for years, mostly through online networks. I actually don’t think we’ve ever met in person or at least not sat down before to chat. I was struck with how energetic, enthusiastic and creative she was. And how kind. She generously offered to help me with a project, and together we brainstormed another. I felt lucky to have had the chance to spend some time with her.

Later, I ran into Lisa Stone, one of the founders of BlogHer, at the elevators of the conference hotel. As always, she was incredibly gracious and engaged in our conversation as we rode the elevator. I am always so impressed with how accessible the BlogHer founders are and how generous with their time and attention. Lisa, Jory des Jardin and Elisa Camahort, to me, are the epitomy of powerful, influential successful women who are also kind.

I don’t know why I’d think they’d be otherwise, although I have met many women who have achieved a wide range of degrees of success who are not so nice. And I know how much pressure there can be with the myriad of demands on one’s time and attention. Yet every time I see the BlogHer women, I am struck by their warmth and their attention to the moment, to the person in front of them. They are incredibly kind.

Finally, I went to get my hair done for my book party (will post about the party tomorrow after I get some sleep). I showed up at the salon, and they told me that I was an hour late for my appointment. It was probably my fault – I’m really bad with clocks and calendars. I was so stunned and upset that my best laid plans were screwed up. The guy behind the reception desk was starting to protest in that “well, there isn’t anything we can do” way, but then he paused and went to the back room. He returned with the hair stylist who I had apparently “stood up.”

I was bracing myself for some admonishment for my tardiness or for a snide “Sorry, we just can’t fit you in.” But instead, she looked at me kindly and said “Let’s see what we can do. I’m not sure if I can take care of you the entire time, but let’s just go back and see what we can do.”

No scolding, no refusals. Just the kindest approach that melted away my stress.

“Just breathe, just breathe,” she said gently, and even apologized for not being able to spend more time washing my hair. I was just grateful for being able to get properly prepared for my first book tour appearance. A silly thing, I know, but at the moment it felt important. It felt even more important to be treated so kindly.

Her name is Kelly, by the way, and the salon is called Tonic.


Kindness. It doesn’t take much (or maybe it does for some). A kind word. A kind smile. Making time, giving attention, offering help. I hope I was kind today to those around me to put those good vibes out into the cosmos.

Have you been kind today? Who has been kind to you lately?